GoHighLevel + Follow Up Boss Integration
Connect Follow Up Boss to GoHighLevel and bring your people, stages, sources, tags and deal stages into your sub-account without exports. CRM Connector qualifies Follow Up Boss people using completed appointments, imports people on an open deal as leads with their deal stage, can mirror your whole database when you want it, and keeps running on a scheduled sync so new and updated people keep arriving.
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Live setup nuance
Follow Up Boss qualification is built for real estate teams
Follow Up Boss holds every lead a team has ever touched. CRM Connector uses appointment and deal history to decide who is a customer, who is an active lead and who is just in the database, so your GoHighLevel sub-account reflects real pipeline activity rather than a raw export.
Completed appointments make customers
Only appointments that already took place count, and cancelled, no-show and rescheduled outcomes are ignored. The first and last appointment dates and the last appointment type land on the GoHighLevel contact.
Open deals make leads with a stage
People on an open deal are imported as leads and carry the stage of their most recently moved deal. Deals in a Closed stage are skipped, so closed business never looks like an active lead.
Owner or admin key for the full database
An agent key only returns that agent's people. Create the API key as the account Owner or an Admin under Admin → API to import everyone outside the Trash stage.
What CRM Connector Syncs
Exactly what data flows between Follow Up Boss and GoHighLevel
CRM Connector maps and syncs specific fields from Follow Up Boss into GoHighLevel automatically. Here is a detailed breakdown of every data type and field.
Contact sync
The live Follow Up Boss integration imports people into GoHighLevel and classifies each one. People who attended at least one completed appointment are customers. People linked to at least one open deal are leads and carry the stage of their most recently moved deal. With the all-contacts filter, every person outside the Trash stage is imported. Stage, source and tags come across from Follow Up Boss, and people created from a single name field are split into a first and last name.
Fields that sync:
Configuration Options
What you can configure when setting up Follow Up Boss
CRM Connector gives you full control over how your Follow Up Boss data syncs to GoHighLevel. Here are the options available during setup.
Completed appointment filter
Import people who were invited to at least one appointment that has already taken place. Appointments with a cancelled, no-show or rescheduled outcome do not count. These people are classified as customers, and their first and last appointment dates and last appointment type are stored on the contact.
Active deal filter
Import people linked to at least one open deal. Deals in a Closed pipeline stage are skipped, whether the stage is flagged as closed or simply named Closed. These people are classified as leads and carry the stage name and stage change date of their most recently moved deal.
All contacts filter
Import every person in Follow Up Boss that is not in the Trash stage, as a plain mirror of your database. With this filter on, contacts carry only their Follow Up Boss tags and CRM Connector does not add its own customer or lead sync tag.
Date filter
Set the earliest date CRM Connector should consider. People are evaluated on their last-updated date, falling back to their created date.
How to Connect
Set up Follow Up Boss in minutes
No complex configurations, no Zapier automations. Connect Follow Up Boss to GoHighLevel in a few guided steps.
Install CRM Connector from the GoHighLevel marketplace.
Log in to Follow Up Boss as the account Owner or an Admin and go to Admin → API.
Create or copy an API key and paste it into the CRM Connector setup form. An agent key only returns the people assigned to that agent, so use an owner or admin key for the full database.
Choose whether people qualify through completed appointments, active deals, all contacts, or a combination.
Why CRM Connector
CRM Connector vs Zapier for Follow Up Boss
An honest comparison of how CRM Connector and Zapier handle the Follow Up Boss to GoHighLevel integration.
Guided onboarding inside GoHighLevel. Connect Follow Up Boss in a few clicks with no external tools.
Requires configuring multi-step Zaps, mapping fields manually, and troubleshooting between two platforms.
Set it once and forget it. CRM Connector handles Follow Up Boss sync cycles automatically with zero upkeep.
Automations can break when APIs change. Each scenario requires monitoring and occasional fixes.
Built specifically for GoHighLevel data models. Recurring sync runs automatically without task limits.
Depends on task volume and automation design. High-volume syncs can hit limits or fail silently.
Flat, plan-based pricing. Your cost stays the same whether you sync 100 or 10,000 contacts.
Per-task pricing that scales with volume. Costs increase as your automation usage grows.
Native GoHighLevel marketplace app. Installs inside your account, so there are no third-party dashboards to switch to.
General-purpose automation platform. Useful for many tools, but not optimized for GoHighLevel-specific workflows.
Bottom line: Zapier connects thousands of apps with flexible automation logic. CRM Connector focuses exclusively on making Follow Up Boss + GoHighLevel integration simple, reliable, and maintenance-free.
Have more questions?
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Contact records only. Follow Up Boss people are imported into GoHighLevel and classified as customers or leads based on completed appointments and open deals. Appointment and deal data are used to qualify and enrich those contacts, not synced as separate calendar events or opportunities.
Follow Up Boss connects with an API key. Log in as the account Owner or an Admin, go to Admin → API, create or copy a key, and paste it into the CRM Connector setup form. There is no OAuth step.
A Follow Up Boss API key created by an agent only returns the people assigned to that agent. Use a key created by the account Owner or an Admin to import the whole database.
A person counts as a customer when they were invited to at least one appointment that has already taken place and was not cancelled, marked as a no-show or rescheduled. Follow Up Boss exposes no payment data, so paid invoices are not part of the rule.
A person can sit on several open deals. CRM Connector stores the stage name and stage change date of the deal that moved most recently. Deals in a Closed pipeline stage are skipped entirely.
The Follow Up Boss stage is stored as the lead status, the source as the lead source, and every Follow Up Boss tag is applied to the GoHighLevel contact. When the all-contacts filter is on, contacts carry only those Follow Up Boss tags and no CRM Connector customer or lead tag.
Not yet. The Follow Up Boss connector supports contact sync in the live app. Calendar and transaction import are shown in the setup form as options you can request custom filters for, but they are not part of the standard integration.
Follow Up Boss runs on CRM Connector's scheduled sync, and you can also trigger a manual sync from the app whenever you want to pull the latest people in straight away.
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