Two way
Both systems stay the same. Every sync runs from the leading system into the other, then back.
- You pick whether ActiveCampaign or HighLevel leads
- Changes on either side travel
- Nothing bounces back and forth
CRM Connector Platform
ActiveCampaign deals and HighLevel opportunities
Contacts stay the same both ways. Opportunities from HighLevel arrive in ActiveCampaign as deals, open, won and lost, or ActiveCampaign deals arrive in HighLevel as opportunities, in the direction you pick.
- ActiveCampaign API key
- Private Integration Token for HighLevel
- Either system can lead
Contacts both ways, deals one way
- Contacts
- Opportunities as deals
- Deals into opportunities
At a glance. Contacts stay the same. Deals travel one way in the direction you pick.
Your choice
Two way or one way
Keep both systems identical, or let one feed the other. You decide per record type.
One way
One system feeds the other. Pick ActiveCampaign or HighLevel as the source; the other receives.
- Good for a migration, in either direction
- A read copy for a colleague or partner
- Switch a record type to two way later
Fine tune it:Everyone, customers only or leads onlyOnly ActiveCampaign contacts with a tag you pickOnly HighLevel contacts with a tag you pickOnly deals above an amount you pickEvery 30 minutes up to every 3 days
Record by record
What travels, and what each change does
Pick a record type and the system where a change starts. On the left, which field matches which and when it travels; on the right, what that change does on the other side.
Starts in
Fields- First nameBoth waysFirst name
- Last nameBoth waysLast name
- AccountWhen createdCompany
- EmailBoth waysEmail
- PhoneBoth waysPhone
- Not in ActiveCampaignOnly in HighLevelAddress
- TagsOnly in ActiveCampaignNot in HighLevel
- On a won dealEach works it outits own customer or lead type
It happens in ActiveCampaign, then in HighLevel
A new contact
Looked for in HighLevel on the email, then the phone, before a contact is created.
Name, email or phone changes
The same change is made to the HighLevel contact on the next sync.
The company changes later
- Not carried after creation.
- The account is set when the contact is created and a sync never renames it.
- HighLevel stores phone numbers with a country code: a national number gets its country from the contact or the sub account.
How a sync runs
One sync, step by step
What happens every time the integration runs, in the order it really happens. Pick which system leads and watch the records move.
Which system leads?
Connections
CRM
Step 1 of 9
Both connections are checked
Credentials for ActiveCampaign and HighLevel are checked and sign in tokens refreshed automatically. If a connection was removed on either side, the integration pauses and you get one message with a reconnect button.
Conflicts
When both sides changed the same record
- For each two way record type you choose whether ActiveCampaign or HighLevel leads. The leading side always runs first in a sync.
- It only matters when the same record changed in both systems between two syncs. Every other change simply travels.
- A record is never moved backwards by a sync: a paid invoice is not reopened, a decided quote is not undecided.
Between two syncs
The first name of the same contact is changed in both systems
Leading system
KateKatherineTwo different values. Run the sync to see which one both systems end up with.
Good to know
What is particular to this pair
What holds for ActiveCampaign or HighLevel on its own is on its own page.
- HighLevel needs an email or a phone
A HighLevel contact needs one of them, so an ActiveCampaign contact with neither is not created there.
FAQ
Questions about ActiveCampaign and HighLevel?
Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.
Contacts, yes: they sync in both directions and you choose which system leads when the same person changed on both sides.
No. A contact the sync creates in ActiveCampaign lands without a list and without tags, so no campaign starts until you add it to one, for example with an automation.
Open and won ones. An open one becomes a deal in the first stage of your first pipeline and a won one is created won; an open deal is marked won or lost when the opportunity is. A lost or abandoned opportunity that was never synced before is not created.
Yes, one way, when you pick that direction. A new deal becomes an opportunity in your first HighLevel pipeline at its first stage, and won and lost follow. Nothing about the opportunity is written back into the deal.
No. Before anything is created in ActiveCampaign or HighLevel, the platform looks for the same record first and updates that one instead. Records synced before stay linked.
The platform notices on the next sync, pauses the integration and sends you one message with a reconnect button. Reconnecting takes one step, and syncing picks up where it left off without creating anything twice.
From every 30 minutes up to every 3 days, depending on your plan. Every plan includes a 7 day free trial.
Ask your AI assistant
Ask ChatGPT or Claude what this pair can do
Add CRM Connector to the assistant you use and ask in your own words. It answers from the same rules the platform runs, and needs no CRM Connector account. For example: “With CRM Connector Platform, what can I sync between ActiveCampaign and HighLevel?”
ChatGPT
Claude
Get started
Ready to connect ActiveCampaign and HighLevel?Start your 7 day free trial
Sign in to ActiveCampaign and HighLevel, pick which one leads or sync one way, confirm what syncs, and watch the first sync run.