Two way
Both systems stay the same. Every sync runs from the leading system into the other, then back.
- You pick whether Simpro or ActiveCampaign leads
- Changes on either side travel
- Nothing bounces back and forth
CRM Connector Platform
Sold in ActiveCampaign, quoted in Simpro
ActiveCampaign runs your sales, Simpro runs the jobs. Customers stay the same both ways, a deal you are working arrives in Simpro as a lead, and the quote you send from Simpro shows up in ActiveCampaign as a deal that follows the customer's answer.
- Simpro sign in and an ActiveCampaign API key
- Either system can lead
- 7 day free trial
Customers both ways, deals in as leads, quotes out
- Customers
- Deals into leads
- Quotes as deals
- Tags from the money
At a glance. Customers stay the same, deals become Simpro leads and Simpro quotes become deals. Below: which field matches which.
Your choice
Two way or one way
Keep both systems identical, or let one feed the other. You decide per record type.
One way
One system feeds the other. Pick Simpro or ActiveCampaign as the source; the other receives.
- Good for a migration, in either direction
- A read copy for a colleague or partner
- Switch a record type to two way later
Fine tune it:Only Simpro customers with a tag you pickEveryone, customers only or leads onlyOnly ActiveCampaign contacts with a tag you pickOnly the ActiveCampaign stages you tick, for deals into leadsOnly deals and quotes from a date you pickCustomer, Overdue and Job completed tags, a switch you turn onEvery 30 minutes up to every 3 days
Record by record
What travels, and what each change does
Pick a record type and the system where a change starts. On the left, which field matches which and when it travels; on the right, what that change does on the other side.
Starts in
Fields- Given and family name, or the person at a company customerBoth waysFirst and last name
- Company nameWhen createdAccount
- EmailBoth waysEmail
- PhoneBoth waysPhone
- Address on the customer cardOnly in SimproNot in ActiveCampaign
- SiteOnly in SimproNot in ActiveCampaign
- Customer tagsOnly in SimproNot in ActiveCampaign
- Not in SimproOnly in ActiveCampaignOnly ActiveCampaign contacts with a tag you pick
It happens in Simpro, then in ActiveCampaign
A new customer
Looked for in ActiveCampaign on the exact email before a contact is created.
Name, email or phone changes
The same change is made to the ActiveCampaign contact on the next sync.
The address changes
Not carried: ActiveCampaign keeps no address.
A customer is archived
Not read: archived Simpro customers stay out of the sync.
- Before anything is created the other system is searched first, so nobody is created twice.
- A contact created in ActiveCampaign lands without a list, so it gets no campaign until you add it to one.
- ActiveCampaign needs an email on every contact; a Simpro customer without one is not created there and shows as a failed record with the reason.
How a sync runs
One sync, step by step
What happens every time the integration runs, in the order it really happens. Pick which system leads and watch the records move.
Which system leads?
Connections
CRM
Step 1 of 9
Both connections are checked
Credentials for Simpro and ActiveCampaign are checked and sign in tokens refreshed automatically. If a connection was removed on either side, the integration pauses and you get one message with a reconnect button.
Conflicts
When both sides changed the same record
- For each two way record type you choose whether Simpro or ActiveCampaign leads. The leading side always runs first in a sync.
- It only matters when the same record changed in both systems between two syncs. Every other change simply travels.
- A record is never moved backwards by a sync: a paid invoice is not reopened, a decided quote is not undecided.
Between two syncs
The email of the same customer is changed in both systems
Leading system
anna@brightline.comaccounts@brightline.comTwo different values. Run the sync to see which one both systems end up with.
Good to know
What is particular to this pair
What holds for Simpro or ActiveCampaign on its own is on its own page.
- The lines as text, not as products
- Products on a deal stay in ActiveCampaign; the amount travels as one estimated price.
- A Simpro quote's lines arrive as text in the deal description, not as ActiveCampaign products. Once a salesperson types anything there, a sync never overwrites it.
- Deal owners get email
ActiveCampaign emails the deal owner, the user whose API key this is, about every deal change the sync makes. Turn deal notifications off for that user if that is too much mail.
FAQ
Questions about Simpro and ActiveCampaign?
Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.
Customers, yes: they sync in both directions and you choose which system leads. Deals come into Simpro as leads, and Simpro quotes go out as deals, each one way.
No, a Simpro lead. Your office converts the lead to a quote in Simpro, and once the quote is sent the same deal follows it in ActiveCampaign.
Yes, with a switch that is off by default. The contact gets the tag Job completed, which can start a review request; Overdue can start a payment reminder.
No. Before anything is created in Simpro or ActiveCampaign, the platform looks for the same record first and updates that one instead. Records synced before stay linked.
The platform notices on the next sync, pauses the integration and sends you one message with a reconnect button. Reconnecting takes one step, and syncing picks up where it left off without creating anything twice.
From every 30 minutes up to every 3 days, depending on your plan. Every plan includes a 7 day free trial.
Ask your AI assistant
Ask ChatGPT or Claude what this pair can do
Add CRM Connector to the assistant you use and ask in your own words. It answers from the same rules the platform runs, and needs no CRM Connector account. For example: “With CRM Connector Platform, what can I sync between Simpro and ActiveCampaign?”
ChatGPT
Claude
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Ready to connect Simpro and ActiveCampaign?Start your 7 day free trial
Sign in to Simpro and ActiveCampaign, pick which one leads or sync one way, confirm what syncs, and watch the first sync run.