Pipedrive and HubSpot integration

Pipedrive and HubSpot, one set of customers

CRM Connector keeps Pipedrive and HubSpot contacts the same both ways, and carries deals one way in the direction you pick, won and lost included. It fits teams that run marketing in HubSpot and sales in Pipedrive, or move from one to the other.

  • Official sign in for both
Pipedrive logoHubSpot logo

Contacts both ways, deals the way you pick

At a glance

Contacts stay the same on both sides, and deals travel in the direction you pick.

Pipedrive logoHubSpot logo

What syncs

  • ContactsBoth ways
  • DealsOne way, you pick

Good to know

Run one Pipedrive sync
  • HubSpot's own Pipedrive app also syncs these records.
  • Keep it switched off for them, or every change is made twice; the setup warns about it.
What holds for each system on its own:How Pipedrive behavesHow HubSpot behaves

How it runs

Both ways or one way, your choice

Per record type you choose both ways or one way. With both ways on, you pick whether Pipedrive or HubSpot leads when the same record changed in both since the last sync.

Options for Pipedrive and HubSpot

  • Everyone, customers only or leads only
  • Only the HubSpot lifecycle stages you tick
  • Only persons with a Pipedrive label you pick
  • Only deals above an amount you pick
How a sync between Pipedrive and HubSpot runs, and how conflicts are settled

Record by record

What syncs between Pipedrive and HubSpot

Which Pipedrive field matches which HubSpot field, and what each change does.

Starts in
Pipedrive logoFieldsHubSpot logo
  • First nameBoth waysFirst name
  • Last nameBoth waysLast name
  • OrganizationWhen createdCompany name
  • Primary emailBoth waysEmail
  • Primary phoneBoth waysPhone number or mobile phone number
  • Postal address, or the organization'sWhen createdStreet address
  • Won dealsEach works it outLifecycle stage
  • LabelsOnly in PipedriveNot in HubSpot
  • Not in PipedriveOnly in HubSpotOriginal source

It happens in Pipedrive, then in HubSpot

  • A new contact

    Looked for in HubSpot on the exact email, since HubSpot keeps one contact per email; a contact without an email is looked up by its phone, and only matches a HubSpot contact that has no other email. Updated when found, otherwise created.

  • Name, email or phone changes

    The same change is made to the HubSpot contact on the next sync.

  • The organization or address changes later

    Not carried: the company name and address reach HubSpot when the contact is created.

FAQ

Questions about Pipedrive and HubSpot?

Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.

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Sign in to Pipedrive and HubSpot, pick which one leads or sync one way, confirm what syncs, and watch the first sync run.