Google Sheets to ActiveCampaign integration

Your spreadsheet of contacts and deals, in ActiveCampaign

CRM Connector reads your Google Sheet, or an Excel or CSV file, and brings contacts and deals into ActiveCampaign, matched before anything is created. Edit a row and the change follows.

  • Google sign in, or an Excel or CSV upload
  • ActiveCampaign stays the system of record
Google Sheets logoActiveCampaign logo

One way, into ActiveCampaign

At a glance

Contacts and deals from your sheet arrive in ActiveCampaign and stay current.

Google Sheets logoActiveCampaign logo

What syncs

  • ContactsOne way
  • DealsOne way
What holds for each system on its own:How Google Sheets behavesHow ActiveCampaign behaves

How it runs

One way, into ActiveCampaign

Google Sheets sends and ActiveCampaign receives, for every record type. A change made in ActiveCampaign stays there and is never sent back into Google Sheets.

Options for Google Sheets and ActiveCampaign

  • Only records from a date you pick
  • Only records above an amount you pick
  • Everyone, customers only or leads only
  • Only contacts with a tag you pick
How a sync from Google Sheets into ActiveCampaign runs, step by step

Record by record

What flows from Google Sheets into ActiveCampaign

Which Google Sheets field matches which ActiveCampaign field, and what each change does.

One way, from Google Sheets into ActiveCampaign

Google Sheets logoFieldsActiveCampaign logo
  • Name, or first and last nameOn every changeFirst name, last name
  • CompanyWhen createdAccount
  • EmailOn every changeEmail
  • PhoneOn every changePhone
  • Address columnsOnly in Google SheetsNot in ActiveCampaign
  • TagsOnly in Google SheetsNot in ActiveCampaign

It happens in Google Sheets, then in ActiveCampaign

  • A new row

    • Looked for in ActiveCampaign on the exact email, then on the phone for a contact without another email, and updated when found.
    • Otherwise a new contact is created.
  • Rows with the same email

    Rows that share the key column you picked, an email by default, make one contact, so a customer listed on several rows is never created twice.

  • A cell changes

    The same change is made to the ActiveCampaign contact on the next sync, where ActiveCampaign takes it.

  • A row is deleted

    The contact stays in ActiveCampaign: a sync never deletes.

  • New contacts arrive without a list or tags, so they receive no campaign until you add them to one.

FAQ

Questions about Google Sheets and ActiveCampaign?

Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.

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Sign in to Google Sheets and ActiveCampaign, confirm what flows into ActiveCampaign, and watch the first sync run.