CRM Connector Platform

Square and Salesforce, one customer list

CRM Connector keeps Square customers and Salesforce contacts the same, so a customer who paid or booked in Square is in front of sales without retyping.

  • Official sign in for both
  • Either system can lead
  • 7 day free trial
Salesforce logoSquare logo

Contacts, two way or one way

Salesforce logo
  • Contacts
Square logo

At a glance. Contacts stay the same on both sides. Below: which field matches which, and what every change does.

Your choice

Two way or one way

Keep both systems identical, or let one feed the other. You decide per record type.

Salesforce logoSquare logo

Two way

Both systems stay the same. Every sync runs from the leading system into the other, then back.

  • You pick whether Salesforce or Square leads
  • Changes on either side travel
  • Nothing bounces back and forth
Salesforce logoSquare logo

One way

One system feeds the other. Pick Salesforce or Square as the source; the other receives.

  • Good for a migration, in either direction
  • A read copy for a colleague or partner
  • Switch a record type to two way later
Fine tune it:Everyone, customers only or leads onlyEvery 30 minutes up to every 3 days

Record by record

What travels, and what each change does

Pick a record type and the system where a change starts. On the left, which field matches which and when it travels; on the right, what that change does on the other side.

Starts in
Salesforce logoFieldsSquare logo
  • First nameBoth waysGiven name
  • Last nameBoth waysFamily name
  • Account nameWhen createdCompany name
  • EmailBoth waysEmail address
  • Business phone, or mobileBoth waysPhone number
  • Mailing addressBoth waysAddress
  • On a won opportunityEach works it outHas bought before
  • Lead sourceOnly in SalesforceNot in Square

It happens in Salesforce, then in Square

  • A new contact

    Looked for in Square on the exact email, then the phone. Updated when found, otherwise created.

  • Name, email, phone or address changes

    The same change is made to the Square customer on the next sync.

  • The company changes later

    Not carried: the account name reaches Square when the customer is created.

  • Before anything is created the other system is searched first, so nothing is created twice. Duplicate rules in your org win: when one points at a single existing record, that one is updated instead.
  • A contact on a won opportunity counts as a customer for the customers only and leads only filters. Nothing writes a customer flag into Salesforce, which has no such field on a contact.

How a sync runs

One sync, step by step

What happens every time the integration runs, in the order it really happens. Pick which system leads and watch the records move.

Which system leads?
Connections
Salesforce logo
Leads
CRM
Square logo
Follows

Step 1 of 7

Both connections are checked

Credentials for Salesforce and Square are checked and sign in tokens refreshed automatically. If a connection was removed on either side, the integration pauses and you get one message with a reconnect button.

Conflicts

When both sides changed the same record

  • For each two way record type you choose whether Salesforce or Square leads. The leading side always runs first in a sync.
  • It only matters when the same record changed in both systems between two syncs. Every other change simply travels.
  • A record is never moved backwards by a sync: a paid invoice is not reopened, a decided quote is not undecided.

Between two syncs

The phone number of the same contact is changed in both systems

Leading system
Salesforce logo+1 415 555 0101
Square logo+1 415 555 0199

Two different values. Run the sync to see which one both systems end up with.

Good to know

What is particular to this pair

What holds for Salesforce or Square on its own is on its own page.

FAQ

Questions about Salesforce and Square?

Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.

Still not sure? Contact us

Ready to connect Salesforce and Square?Start your 7 day free trial

Sign in to Salesforce and Square, pick which one leads or sync one way, confirm what syncs, and watch the first sync run.

Every system

What syncs with what, per system, in plain words.

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Plans and billing

Four plans from $29.99, billed monthly or yearly through Stripe.

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