Two way
HighLevel starts the integration and changes made in HubSpot flow back into HighLevel as well.
- You pick whether HighLevel or HubSpot leads in a conflict
- Changes on either side travel
- Nothing bounces back and forth
CRM Connector Platform
HubSpot and HighLevel, one contact list
HighLevel captures leads and books appointments, HubSpot runs sales and marketing. CRM Connector keeps the contacts the same in both, so nobody retypes a record.
- Private Integration Token for HighLevel
- Either system can lead
- 7 day free trial
Contacts, two way or one way
- Contacts
At a glance. Contacts stay the same on both sides. Below: which field matches which, and what every change does.
Your choice
Two way or one way
Keep both systems identical, or let one feed the other. You decide per record type.
One way
HighLevel feeds HubSpot and HubSpot changes stay in HubSpot.
- HighLevel stays the source of truth
- HubSpot always has the latest customers
- Switch to two way later
Fine tune it:Everyone, customers only or leads onlyEvery 30 minutes up to every 3 days
Record by record
What travels, and what each change does
Pick a record type and the system where a change starts. On the left, which field matches which and when it travels; on the right, what that change does on the other side.
Starts in
Fields- Company nameWhen createdBusiness name
- First nameBoth waysFirst name
- Last nameBoth waysLast name
- EmailBoth waysEmail
- Phone numberBoth waysPhone
- Street addressBoth waysAddress
- City, state or region, postal codeBoth waysCity, state, postal code
- CountryWhen createdCountry
- Lifecycle stageEach works it outContact type
- Original sourceEach works it outSource
It happens in HubSpot, then in HighLevel
A new contact
Looked for in HighLevel with its own duplicate check, email first, then phone, and updated when found. A phone number that belongs to somebody with another email is left off the new contact, so two people are never merged.
Name, email, phone and address change
The same change is made to the HighLevel contact on the next sync.
Company and country change later
Not carried: HighLevel takes these only when the contact is created.
A contact without email or phone
Not written into HighLevel: it needs an email address or a phone number on every contact.
- Some fields travel once, when the contact is created: HighLevel takes these only when the contact is created.
- Before anything is created the other system is searched first, so nothing is created twice.
How a sync runs
One sync, step by step
What happens every time the integration runs, in the order it really happens. Pick which system leads and watch the records move.
Which system leads?
Connections
CRM
Step 1 of 7
Both connections are checked
Credentials for HubSpot and HighLevel are checked and sign in tokens refreshed automatically. If a connection was removed on either side, the integration pauses and you get one message with a reconnect button.
Conflicts
When both sides changed the same record
- For each two way record type you choose whether HubSpot or HighLevel leads. The leading side always runs first in a sync.
- It only matters when the same record changed in both systems between two syncs. Every other change simply travels.
- A record is never moved backwards by a sync: a paid invoice is not reopened, a decided quote is not undecided.
Between two syncs
The phone number of the same contact is changed in both systems
Leading system
+1 415 555 0101+1 415 555 0199Two different values. Run the sync to see which one both systems end up with.
Good to know
What is particular to this pair
What holds for HubSpot or HighLevel on its own is on its own page.
- HighLevel starts the integration
- It can only be the source; HubSpot changes still flow back on two way.
- Company and country on create
- Later changes stay in the system where they were made.
- Not run live yet
- Built on the same proven engine as the other pairs.
FAQ
Questions about HubSpot and HighLevel?
Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.
- Can I sync HubSpot and HighLevel both ways?
- Yes. HighLevel starts the integration, and on a two way route changes made in HubSpot flow back into HighLevel.
- What syncs between HubSpot and HighLevel?
- Contacts. Invoices, quotes and jobs are not offered between these two.
- How does HighLevel connect?
- With a Private Integration Token you create in HighLevel under Settings, Private Integrations, plus your Location ID. No password is stored.
- Does a changed company reach the other system?
- Company travels when the record is created, because highLevel takes these only when the contact is created. A later change is made in both systems.
- Can I sync only paying customers?
- Yes. Pick customers only: in HubSpot that is the lifecycle stage and won deals, in HighLevel the contact type.
- Will it create duplicates?
- No. Before anything is created in HubSpot or HighLevel, the platform looks for the same record first and updates that one instead. Records synced before stay linked.
- What if the connection to HubSpot or HighLevel drops?
- The platform notices on the next sync, pauses the integration and sends you one message with a reconnect button. Reconnecting takes one step, and syncing picks up where it left off without creating anything twice.
- How often does it sync?
- From every 30 minutes up to every 3 days, depending on your plan. Every plan includes a 7 day free trial.
Ready to connect HubSpot and HighLevel?Start your 7 day free trial
Sign in to HubSpot and HighLevel, pick which one leads or sync one way, confirm what syncs, and watch the first sync run.