Two way
Both systems stay the same. Every sync runs from the leading system into the other, then back.
- You pick whether HubSpot or Square leads
- Changes on either side travel
- Nothing bounces back and forth
CRM Connector Platform
HubSpot and Square, one contact list
Square takes payments at the counter and on the road, HubSpot runs sales and marketing. CRM Connector keeps the contacts the same in both, so nobody retypes a record.
- Official sign in for both
- Either system can lead
- 7 day free trial
Contacts, two way or one way
- Contacts
At a glance. Contacts stay the same on both sides. Below: which field matches which, and what every change does.
Your choice
Two way or one way
Keep both systems identical, or let one feed the other. You decide per record type.
One way
One system feeds the other. Pick HubSpot or Square as the source; the other receives.
- Good for a migration, in either direction
- A read copy for a colleague or partner
- Switch a record type to two way later
Fine tune it:Everyone, customers only or leads onlyEvery 30 minutes up to every 3 days
Record by record
What travels, and what each change does
Pick a record type and the system where a change starts. On the left, which field matches which and when it travels; on the right, what that change does on the other side.
Starts in
Fields- Company nameBoth waysCompany name
- First nameBoth waysGiven name
- Last nameBoth waysFamily name
- EmailBoth waysEmail address
- Phone numberBoth waysPhone number
- Street addressBoth waysAddress line 1
- Not in HubSpotOnly in SquareAddress line 2
- City, state or region, postal codeBoth waysLocality, region, postal code
- CountryWhen createdCountry
- Lifecycle stageEach works it outPaid invoices or bookings
- Original sourceOnly in HubSpotNot in Square
It happens in HubSpot, then in Square
A new contact
Looked for in Square on the exact email, then the exact phone. Updated when found, created only when nothing matches.
Name, company, email, phone and address change
The same change is made to the Square customer on the next sync.
Country changes later
Not carried: Square takes the country only when the customer is created.
A phone number Square refuses
Square checks numbers against the country's numbering plan; a number it refuses is left out and the customer is still written.
- Some fields travel once, when the record is created: Square takes the country only when the customer is created.
- Before anything is created the other system is searched first, so nothing is created twice.
How a sync runs
One sync, step by step
What happens every time the integration runs, in the order it really happens. Pick which system leads and watch the records move.
Which system leads?
Connections
CRM
Step 1 of 7
Both connections are checked
Credentials for HubSpot and Square are checked and sign in tokens refreshed automatically. If a connection was removed on either side, the integration pauses and you get one message with a reconnect button.
Conflicts
When both sides changed the same record
- For each two way record type you choose whether HubSpot or Square leads. The leading side always runs first in a sync.
- It only matters when the same record changed in both systems between two syncs. Every other change simply travels.
- A record is never moved backwards by a sync: a paid invoice is not reopened, a decided quote is not undecided.
Between two syncs
The phone number of the same contact is changed in both systems
Leading system
+1 415 555 0101+1 415 555 0199Two different values. Run the sync to see which one both systems end up with.
Good to know
What is particular to this pair
What holds for HubSpot or Square on its own is on its own page.
- Country on create
- Later changes stay in the system where they were made.
- Address line 2 stays in Square
- HubSpot has no such field.
- Not run live yet
- Built on the same proven engine as the other pairs.
FAQ
Questions about HubSpot and Square?
Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.
- Can I sync HubSpot and Square both ways?
- Yes. Contacts sync in both directions, and you choose which system leads when the same record changed on both sides.
- What syncs between HubSpot and Square?
- Contacts. Invoices, quotes and jobs are not offered between these two.
- Which system should lead?
- The one where your team makes most changes. It only decides the rare case where the same record changed in both systems between two syncs.
- Does a changed country reach the other system?
- Country travels when the record is created, because square takes the country only when the customer is created. A later change is made in both systems.
- Can I sync only paying customers?
- Yes. Pick customers only: in HubSpot that is the lifecycle stage and won deals, in Square paid invoices or past bookings.
- Will it create duplicates?
- No. Before anything is created in HubSpot or Square, the platform looks for the same record first and updates that one instead. Records synced before stay linked.
- What if the connection to HubSpot or Square drops?
- The platform notices on the next sync, pauses the integration and sends you one message with a reconnect button. Reconnecting takes one step, and syncing picks up where it left off without creating anything twice.
- How often does it sync?
- From every 30 minutes up to every 3 days, depending on your plan. Every plan includes a 7 day free trial.
Ready to connect HubSpot and Square?Start your 7 day free trial
Sign in to HubSpot and Square, pick which one leads or sync one way, confirm what syncs, and watch the first sync run.