HubSpot and Square integration

HubSpot and Square, one contact list

CRM Connector keeps HubSpot contacts and Square customers the same both ways, and carries every Square invoice into HubSpot on the next sync. Square takes payments at the counter and on the road, HubSpot runs sales and marketing.

  • Official sign in for both
HubSpot logoSquare logo

Contacts both ways, invoices one way

At a glance

Contacts stay the same on both sides, and Square invoices arrive in HubSpot.

HubSpot logoSquare logo

What syncs

  • ContactsBoth ways
  • Invoices from SquareOne way
What holds for each system on its own:How HubSpot behavesHow Square behaves

How it runs

Both ways or one way, your choice

Per record type you choose both ways or one way. With both ways on, you pick whether HubSpot or Square leads when the same record changed in both since the last sync.

Options for HubSpot and Square

  • Everyone, customers only or leads only
  • Only the HubSpot lifecycle stages you tick
How a sync between HubSpot and Square runs, and how conflicts are settled

Record by record

What syncs between HubSpot and Square

Which HubSpot field matches which Square field, and what each change does.

Starts in
HubSpot logoFieldsSquare logo
  • Company nameBoth waysCompany name
  • First nameBoth waysGiven name
  • Last nameBoth waysFamily name
  • EmailBoth waysEmail address
  • Phone number or mobile phone numberBoth waysPhone number
  • Street addressBoth waysAddress line 1
  • Not in HubSpotOnly in SquareAddress line 2
  • City, state or region, postal codeBoth waysLocality, region, postal code
  • CountryWhen createdCountry
  • Lifecycle stageEach works it outPaid invoices or bookings
  • Original sourceOnly in HubSpotNot in Square

It happens in HubSpot, then in Square

  • A new contact

    • Looked for in Square on the exact email, then the exact phone.
    • Updated when found, created only when nothing matches.
  • Name, company, email, phone and address change

    The same change is made to the Square customer on the next sync.

  • Country changes later

    Not carried: Square takes the country only when the customer is created.

  • A phone number Square refuses

    Left out of the Square customer, which is still written.

FAQ

Questions about HubSpot and Square?

Every answer below is true for the app as it runs today. If something is not covered, ask us and we will answer in plain words.

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With CRM Connector Platform, what can I sync between HubSpot and Square?

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Sign in to HubSpot and Square, pick which one leads or sync one way, confirm what syncs, and watch the first sync run.